Contributors

Pam Fleming
Customer & Market Insights
16 Feb

What does it take to execute a successful multichannel marketing campaign?

What does it take to execute a successful multichannel marketing campaign?

Customers are continuously looking at ways to maximise their marketing messages. Their aim is to get their messages ‘heard’ in order to illicit a response that might result in the purchase of their goods or services. To ensure they achieve this, they apply their marketing dollars by using multiple channels to get the results they need. They want you to help them be competitive which in turn helps you provide a value added service. Using a multitude of channels allows your customers to maximise the return on their marketing expenditure, message reach and brand recognition. A strong plan of deployment and its timing allows synergised and consistent communication to reach the marketplace. Messages …

About nextwork

The next generation of work opens the door to new opportunities and challenges. The workplace of tomorrow will be a transformed place where greater mobility, increased innovation, collaboration and employee flexibility will be key drivers of change. At Fuji Xerox Australia we help businesses integrate data, documents and business processes and turn tomorrow’s documents into knowledge. Nextwork explores the dawn of the ‘new working world’ and how we can successfully harness the opportunities and mitigate the challenges of tomorrow.

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