27 May

Is empathy the root of all good design?

Is empathy the root of all good design?

And if so how do you embed this in your business? When we talk about design, we typically think in terms of functionality (what a product does) or aesthetics (how a product appeals to our senses). Too rarely, however, do we approach design through the eyes of Human need (the consumer) – in other words, with empathy for the problem. Yet when we apply empathy to design, regardless of the purpose or size or scale of the idea at hand, we become more likely to create things that focus directly on human needs, both practical and emotional. Good design is rooted in a deep understanding of people. Their wants, needs, and habits must …

5 Dec

Activity-Based Working – Lessons for the future

Pam Fleming - Fuji Xerox Australia
Customer & Market Insights
Activity-Based Working – Lessons for the future

In a luncheon held by Fuji Xerox Australia in Sydney recently, I was privileged to facilitate a discussion between a panel of industry experts who spoke about their experiences in the deployment of activity-based working within their own organisations. Discussions ranged from where to start (by talking to staff about their needs and peers about what they have learned in their own deployments) to how to measure and continually improve the experience. The overwhelming conclusion is that there is not a single “right” way to introduce flexible workspaces and there is not a “one size fits all” but we can all learn from each other. The panel was made up of professionals from …

About nextwork

The next generation of work opens the door to new opportunities and challenges. The workplace of tomorrow will be a transformed place where greater mobility, increased innovation, collaboration and employee flexibility will be key drivers of change. At Fuji Xerox Australia we help businesses integrate data, documents and business processes and turn tomorrow’s documents into knowledge. Nextwork explores the dawn of the ‘new working world’ and how we can successfully harness the opportunities and mitigate the challenges of tomorrow.

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