5 Dec

Old habits die hard: Reassessing paper versus digital

Old habits die hard: Reassessing paper versus digital

In the modern business landscape, “evolve or die” seems a generally accepted maxim. Technology marches us towards a fully digital future with increasing speed every year, and there’s little room in the market for companies who remain set in their ways, unable or unwilling to move with the times. Few areas of the office have felt the touch of digitalisation more than documentation and imaging. Computers, tablets and even smartphones have sought to replace physical pen-and-paper processes and have quickly become the default tools for creating and sharing written information. There’s little substitute for the convenience offered by new innovations, but are these means of communicating actually as effective as their traditional counterparts? Some …

15 Nov

How eye-popping colour benefits your brand

How eye-popping colour benefits your brand

Take a moment to think about the most successful brands that you can. Modern corporate leaders such as Google and Apple, organisations with impressive, decades-old legacies like Coca-Cola or Ford, even government or sporting operations including NASA and the Olympic Games. A diverse array of companies active in a number of different fields, but they have one thing in common – effective branding. Part of that success can come down to something as simple as the effective use of colour in corporate logos, fonts and other associated imagery. McDonald’s has the golden arches on the flat red background. Pepsi’s red, white and blue motif is instantly recognisable. Google’s simple mix of four primary …

About nextwork

The next generation of work opens the door to new opportunities and challenges. The workplace of tomorrow will be a transformed place where greater mobility, increased innovation, collaboration and employee flexibility will be key drivers of change. At Fuji Xerox Australia we help businesses integrate data, documents and business processes and turn tomorrow’s documents into knowledge. Nextwork explores the dawn of the ‘new working world’ and how we can successfully harness the opportunities and mitigate the challenges of tomorrow.

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