It’s a dream of every business owner to find a market that is under-serviced, establish its needs and adopt an all-out approach to give it what it wants.
Easy to say; not so easy to do. But The Print Group, a digital print company based in Meadowbrook, near Griffith University south-east of Brisbane, found through circumstance , that they had come across a print market they were perfectly set up to address.
Established in 2008, The Print Group is actually the combination of two print companies that Robert and Amanda Churchley acquired, then merged to form the company structure and production infrastructure they really wanted. It included both offset and digital print capabilities, with a bindery section.
The Churchleys noticed that their ballooning workload for short-run booklets and books, especially for RTOs, as well as education manuals, catalogues and marketing collateral, was straining their production floor.
While not limited by print capacity, the rest of the production process applied a brake on efficient job handling. The Churchleys needed a way to ensure that their production flows were smoother, and in particular, more automated to reduce errors, increase throughput and cut labour costs.