XMPie Cross Media Solutions

XMPie Cross Media Solutions

Overview

Delivering engaging communications across multiple channels including print, email, web, mobile and video creates a more engaging and interactive experience for customers and gets messages noticed. XMPie solutions make it possible to simultaneously develop and execute multi-touch, multichannel communications while adding rich media to increase value and impact.

Campaign Management

Plan, visualize, collaborate and run automated multichannel campaigns

Better communication, collaboration and automation on 1:1 multichannel campaigns means better efficiency, faster time to market, and ultimately, smoother delivery. XMPie Circle is a revolutionary cloud-based interactive, digital storyboard used to help visualise and plan, automate and track cross-media campaigns. With Circle, service providers, agencies and clients can collaboratively sketch, view, plan, build and discuss 1:1 multichannel communications campaigns.

Cross Media

Personalized communication across multiple channels can significantly increase the return on marketing investments

Cross-media marketing is when targeted, relevant communications are delivered across multiple media channels. The ultimate in 1:1 cross-media marketing is when each organisation within your business has two-way personalised dialogues with each and every customer through the medium of their choice. As you learn more about your customers and reflect that information throughout your communications to them across a variety of media, you can transform that relationship into a much more loyal and strategic one. XMPie offers powerful cross-media marketing solutions spanning print, web, email, social and mobile communications and serves a wide variety of customer requirements.

Dynamic Print

Increase ROI through targeted relevant communications using variable data printing

The value of print as a driving media for acquiring leads and reaching customers has never been stronger. Variable Data Print (VDP) automates the production of personalised and relevant print communications that motivate recipients to respond. Whether used to acquire leads, increase sales or bolster customer loyalty, a growing number of service providers and enterprises today understand the unique power of dynamic print within the realm of 1:1 marketing. As the tactile media in an increasingly online world, print and direct mail are unique in their ability to convey messages with impact and style.

Marketing Portals

Expand into new markets, offer new products and services, simplify ordering processes, and increase productivity.

Stay ahead of the competition by giving your clients access to online storefronts and marketing portals 24/7. Put the power of personalisation in the hands of your customers! Web-to-Print or Marketing Portals can bring your VDP or cross media marketing operation to the Internet. Marketing Portals are online, e-commerce marketing centers that can enable everything from ordering static documents, to personalizing print, to customising an email blast, to launching a targeted cross-media campaign- all the products and services your customers are asking for.

Key Benefits

  • Bring relevancy to your marketing by leveraging variable data to tailor messages for each recipient
  • Expand your reach with one to one marketing campaigns that span print, email, Web, and mobile
  • Use variable data in images, graphics, video and messages to grab and hold your target's attention
  • Create campaigns with built-in response tracking tools and adjust messaging, offers, and more, on-the-fly
  • Build a Web store-front that allows you to offer personalised documents and e-mail campaigns
  • Build a modular and scalable one to one software solution with XMPie products to fit your precise needs
  • Maximise your solution with resources like templates from the XMPie Marketplace and user forums in the XMPie Users Group
Model XMPie Cross Media Solutions

or Call 1300 258 294

Features

XMPie Creative Tools

Variable Data Print (VDP)

XMPie uDirect Classic and uDirect Studio products leverage the industry-standard Adobe platform for limitless creativity and flexibility. By starting with a simple data source like a Microsoft Excel file, and a static document created with Adobe InDesign, you can design and deploy highly-creative variable data pieces. For higher volume VDP requirements, it?s easy to seamlessly upgrade to any XMPie server-based solution.

Personalized Video

uDirect Video makes it possible to efficiently create and render personalized videos that incorporate motion-picture graphics and cinematic-quality visual effects. uDirect Video is integrated with the industry-standard video production software, Adobe After Effects, to provide a familiar environment for video editing professionals. Together, using uDirect Video and After Effects, users can generate personalised videos, which can be incorporated into one-to-one, multichannel campaigns, or used as standalone videos.

XMPie Cloud Services

XMPie offers several cloud-based software solutions that are subscription-based, hosted and managed off-premises by XMPie:

PersonalEffect eMedia Cloud

PersonalEffect eMedia Cloud is an entry level hosted solution for service providers, creative agencies or any company who produces a limited volume of 1:1 multichannel communications. PersonalEffect eMedia Cloud manages all non-print related campaign functionalities, such as personalized email and PURLs, and includes PersonalEffect Analytics for campaign analysis of all touch points delivered through the cloud solution.

Circle

Circle is an interactive, digital storyboard, which allows all the stakeholders to plan, sketch and visualize cross-media communications in a collaborative way. Circle changes the dynamic between the service provider and customer by providing an environment for everyone to visualize and contribute to the creative process.

XMPie Server-Based Solutions

PersonalEffect Print and Print Pro offer the ability to process large volumes of dynamic print documents while allowing customers to connect to multiple data sources, and create programmatically sophisticated campaign logic.

PersonalEffect TransMedia and TransMedia Pro provide complete solutions for creating, managing and monitoring 1:1 campaigns across print, email and web.

PersonalEffect StoreFlow and StoreFlow Pro enable the creation of ecommerce Web-to-print storefronts where print buyers can browse a catalogue of products, upload documents, customize products, and submit orders any time of day.

XMPie Enterprise Platforms are robust, top-of-the-line solutions that deliver the full power of XMPie PersonalEffect technologies to service providers with high-volume, one-to-one requirements or organizations that serve the demanding needs of enterprise clients.

Choose a base platform for Enterprise Print or Enterprise Cross-Media and build up to a completely configurable solution that will answer your critical requirements for high volume VDP, integrated cross-media, Web-to-print, API-customisation, redundancy, fault-tolerance, speed and creativity. The sky?s the limit with XMPie Enterprise Platforms!

How can we help

Fuji Xerox Communications Solutions help you to improve customer interactions and engagement to ultimately meet your business objectives

  • Customer Intimacy: A More Interactive and Personal Experience
  • Maximise Return on Marketing Investment
  • Revenue Generation

Education

Today's competitive education market requires strategies acquire/retain students, raise funds and reduce costs. Using prospective student intelligence gathered from inbound communications and recruitment efforts, education institutions can develop highly-targeted marketing programs...

  • Student Acquisition & Retention
  • Fund-raising (Alumni)
  • Events/Promotions
  • Customised Course Materials
  • Personalised Prospectus

Financial Services

From targeted banking newsletters to mortgage correspondence, and from policy/compliance notices to mutual fund promotional materials, XMPie offers integrated solutions for the financial services industry sector.

  • Personal banking communications
  • Relevant seminar invitations (Events)
  • Customised Newsletters
  • Cross-Sell Marketing Communications

Retail & Wholesale

With XMPie, retail businesses can reach targeted customers with relevant messages, through the medium of choice and achieve the highest response rates and fastest return on their direct marketing efforts.

  • Personalised Catalogues
  • Individualised coupon mailers (drive in-store)
  • Loyalty Program cross-media marketing
  • Social Media/Viral Marketing

Travel & Hospitality

Travel agencies, resorts and clubs can leverage customer data to proactively suggest ideal travel destinations, or create highly-personalised offers. With XMPie, customer intelligence gathered from inbound communications will help develop highly-targeted lead generation and loyalty programs.

  • Customised Travel Guides
  • Cross-Media Promotions
  • Ongoing loyalty programs
  • Personalised Itineraries

Specifications

Creative tools (uCreate Print, uCreate XM, uPlan, uImage, uDirect Video) - Windows

CPU Intel Core 2 Duo or higher
Memory 8GB RAM or more
Storage 250Gb Hard Drive
Network Gigabit Ethernet
Operating System Windows 7 Professional 32/64 bit edition SP1 or higher
Windows 8 or 8.1 Pro Edition
3rd Party SoftwareAdobe Indesign CS6 or Creative Cloud for uCreate Print/Designer
Adobe Photoshop and Illustrator CS6 or Creative Cloud for uImage
Adobe Dreamweaver CS6 or Creative Cloud for uCreate XM
Adobe AfterEffects CS5.5 or CS6 for uDirect Video

Creative tools (uCreate Print, uCreate XM, uImage, uDirect Video) - Macintosh

CPU Intel 2.0Ghz or higher
Memory 8GB RAM or more
Storage 250Gb Hard Drive
Network Gigabit Ethernet
Operating System Mac OSX 10.7, 10.8 or 10.9
Windows 8 or 8.1 Pro Edition
3rd Party SoftwareAdobe Indesign CS6 or Creative Cloud for uCreate Print/Designer
Adobe Photoshop and Illustrator CS6 or Creative Cloud for uImage
Adobe Dreamweaver CS6 or Creative Cloud for uCreate XM
Adobe AfterEffects CS5.5 or CS6 for uDirect Video

Server Tools (uProduce/uStore)

CPU Two (2) physical Intel Xeon Quad Core
Memory 12Gb RAM or more
Hard Disk Two 500 GB hard drives in RAID 1 (mirroring) configuration with two partitions: Partition C: operating system (80 GB)
Partition D: XMPie applications and job storage
Network Gigabit Ethernet adapter
Operating System Windows Server 2008 R2 (64-bit), Windows Server 2012 or Windows Server 2012 R2
SQL Server Microsoft SQL Server 2012 Express Edition with SP1 or higher
Microsoft SQL Server 2008 R2 Express Edition with SP2 or higher
Additional SoftwareAdobe InDesign Server CS6/Creative Cloud (Provided by XMPie, depending upon system configuration)
Adobe Photoshop and Illustrator CS6/Creative Cloud if uImage is used (Provided by XMPie, depending upon system configuration)
Microsoft Office 2007 Professional (Provided by XMPie, depending upon StoreFlow configuration)

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Fuji Xerox Australia Pty Ltd and its related bodies corporate are committed to respecting your privacy. Our Privacy Policy sets out how we collect, manage and disclose your personal information, how you can access your personal information and details of our process for privacy related complaints. Our Privacy Policy may be amended from time to time (without notice) and a current version is accessible through our website.