Creating a document is the first step in a communication lifecycle. It’s also one of the most difficult, and can be the most costly. Without careful planning, the creation of a company’s myriad documents and communications can confuse the corporate message, blur the corporate image and blow out their costs.
Every company uses a wide range of documents for different purposes, each of which must be written, designed, produced and distributed. In many cases, different departments produce their own documents, leading to confused messages to clients and inconsistent branding.
When different creative services are used to prepare documents for several departments, brand consistency can be lost and corporate assets can be difficult to find.
These processes are also expensive. It becomes more difficult to track the costs of document creation, leading to a blowout in communications budgets.
Redefining your Business with a Document Strategy
Documents are the lifeblood of an organisation.
Think of all the documents that support your organisation's core business - customer and employee communications, product information, contracts or financial reports. Documents prompt action from customers, from staff or from other stakeholders and support essential business processes. While documents are at the foundation of every business, many organisations still struggle to gain control of information and costs, resulting in business inefficiencies
Paper, Pixels and Processes
These environmental considerations do not exist in isolation from cost, efficiency and service drivers.
This whitepaper explores the current document landscape that organisations face and introduces some methods which organisations may embark upon in order to implement a sustainable document strategy. An effective and sustainable document strategy is only possible through the balancing of these core lenses of cost, environment, process and customer experience. It explores different responses organisations can take in embarking on a sustainable document strategy journey, such as basic, strategic and transformational. This whitepaper is not intended to be a how-to-guide in implementing a sustainable document strategy but an overall view of the complexities of implementing an end to end document strategy.