Dynamic Content Publishing
Attracting and retaining customers is the goal of every organisation. Targeted, personalised and effective communication helps to enhance customer experience. It’s a complex task to get your corporate message to the people who matter. As customers receive more information than ever, it has become increasingly difficult to ensure that your communications are reaching your preferred markets in the most appropriate and meaningful way.
With the explosion of digital channels, many organisations make the mistake of assuming that effective communication is just an easy mouse click away. Not so!
Every business needs a consistent, effective means of communication with employees, clients, suppliers and new markets. It also needs methods to gather and analyse information collected from them, to develop new and more effective communications.
Deploying communications and marketing campaigns across all channels including print and digital, with the inclusion of personalised or tailored content, can dramatically increase the effectiveness of your message. But ensuring your communications are shared on time, on message and on brand is a large undertaking.
Redefining your Business with a Document Strategy
Documents are the lifeblood of an organisation.
Think of all the documents that support your organisation's core business - customer and employee communications, product information, contracts or financial reports. Documents prompt action from customers, from staff or from other stakeholders and support essential business processes. While documents are at the foundation of every business, many organisations still struggle to gain control of information and costs, resulting in business inefficiencies
Paper, Pixels and Processes
These environmental considerations do not exist in isolation from cost, efficiency and service drivers.
This whitepaper explores the current document landscape that organisations face and introduces some methods which organisations may embark upon in order to implement a sustainable document strategy. An effective and sustainable document strategy is only possible through the balancing of these core lenses of cost, environment, process and customer experience. It explores different responses organisations can take in embarking on a sustainable document strategy journey, such as basic, strategic and transformational. This whitepaper is not intended to be a how-to-guide in implementing a sustainable document strategy but an overall view of the complexities of implementing an end to end document strategy.